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March 21, 2024
A leading software- and cloud-focused IT solutions provider, Microsoft partner Softchoice is harnessing generative AI–powered tools to unlock business efficiencies and offer customers a hands-on experience for their own AI journeys.
In 2023, Softchoice tested Copilot for Microsoft 365 with a cross-organizational group to explore how generative AI can streamline operations and empower employees. By prioritizing employee education, the company is realizing productivity gains, including a 97% reduction in time spent summarizing technical meetings and up to 70% less time spent on content creation.
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Softchoice has more than 30 years of experience helping its customers maximize the value of their technology investments. The company has extensive knowledge in Microsoft products and services, and it offers that expertise to customers seeking technology solutions. As generative AI–powered tools have burst onto the scene, Softchoice wanted to jump-start its own AI journey to boost productivity and streamline employees’ daily workflows, with the goal of empowering Softchoice employees to help customers with their own digital transformations.
The company’s long-standing relationship with Microsoft made Copilot for Microsoft 365 a natural starting point for incorporating generative AI into the business. Softchoice actively uses Microsoft 365 and understands the security, privacy, and user empowerment practices Microsoft prioritizes for its products. “People are very familiar with the Microsoft suite of tools, and they’ve been using them for many years,” says Craig McQueen, Vice President, AI Solutions, at Softchoice. “Then, Microsoft took one of the most advanced AI engines and put them together—it makes it a pretty easy choice.”
In September 2023, Softchoice adopted an incremental approach to building its generative AI capability, establishing a pilot group of users across the organization to begin experimenting with Copilot for Microsoft 365.
The company recognized that developing AI skills would require employee education and a business-wide commitment. “Successful implementation really came down to having our senior leaders actively and visibly emphasize this was a priority and redirecting some of our professional services team to focus on driving Copilot adoption internally,” says Jeff Reis, Senior Vice President, IT and Workplace, at Softchoice. “We wanted the experts who have spent years driving optimization and adoption of Microsoft technologies for our customers to shape what Copilot adoption should look like and then test and prove that methodology with our own people.”
